Effectiveness of Different Types of Advertising for Truck Insurance Industry
Posted by admin | Posted in Truck Insurance | Posted on 24-02-2009
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When you want to advertise about your truck insurance products and services, you have so many options. You can choose from the different types of advertising available to you to convey your message.
You can use TV advertising, press advertising, mobile billboard, web advertising, phone calls, word of mouth advertising, yellow page advertising, radio advertising, product placement and so on for commercial truck insurance and cargo insurance advertisements.
The effectiveness of a truck insurance advertising depends on its use, target, investment, creation and implementation. The effectiveness is also affected by the support of one to another. In a communication program, the medium has role to play. The effectiveness depends on the playing that role successfully.
You may be provided with biased information about the effectiveness of a truck insurance advertising type, by the players working in that field of truck insurance. So for a neutral idea on the effectiveness you have to see all the perspectives.
Every commercial truck and cargo advertising type has its effectiveness in some places and in some situations. It depends on when and how you use it. Make an advertising campaign innovative and interesting to get success with it. To see an example of a good advertisement see National Independent Truckers Insurance Company, RRG. created TV commercial at http://www.directtruckinsurance.com.
So many variables decide the effectiveness of the advertising type in case of truck insurance and cargo insurance. The size of ad, time of placement, target audience, the advertisement itself etc decide the effectiveness of that type of advertising. Creativity is another big factor in cargo and truck insurance advertising.
Following are the factors that help in measuring effectiveness of a type of advertising used in commercial truck and cargo insurance. They are the metrics in advertising.
Impressions- Number of people exposed to the advertisement.
Frequency – number of times your truck insurance advertising reached each people
Clickthroughs – The number of people who clicked on your advertisement
Post-impression visitors – Visit by the visitor, at a later time
Website traffic in unique visitors – increase in word-of-mouth
Sales – what is the number of sales, amount of sale etc.
Some of the statistics that shows the effectiveness and increase in the use of different advertising type.
In US traditional media is still have a big place in advertising. There are 13,599 radio stations, 2,890 broadcast TV stations, plus unlimited cable and satellite TV outlets, 2,366 daily newspapers, thousands of internet sites are working in the advertising field. There are also other players like direct mail, magazines, outdoor advertising, and other special and alternative advertising working in advertising.
The revenue earning is varies according to the number of players. Radio earns $20 billion annually, TV stations, cable, satellite TV stations together earn $67 billion, newspapers earn $49 billion, direct mail earns $24 billion, outdoor advertising earn $6.8 billion annually in revenue.
New media and technologies in advertising like blogs, mobile phone based advertising, podcasting, satellite radio, cable TV programming on-demand and online social networks are also doing well now.
In general, considering each one alone, Press is the highest proportion revenue earner in advertising. TV comes in the second position. Internet is growing at a very fast rate. Its share is rising in the advertising industry (source: Advertising Association).
Search marketing represents 39% of all online advertising spending and will account for 44% of online ad spending in 2010. Share of the different search engine marketing ways are 51% on paid search ads, 12% on search marketing agency fees for paid search, 6% on paid inclusion, 11% on search marketing agency fees for optimization, 10% on contextual ads and 11% on other areas of search marketing. —- Forrester Research
According to a prediction, online advertising market will grow nearly $10 billion over the next few years. Internet advertising will increase from $6.6 billion in 2003 to $16.1 billion in 2009. —- Jupiter/Click Z.
Watch the video related to truck insurance
Bill Mack speaks at the 1st Guard breakfast at MATS 2008 Save a truckload with 1st Guard… 1st Guard, the fastest truck insurance on the road … MATS 2008 1st Guard truck insurance Leased Owner Operator truckers Truck Insurance ccowne83dolphin Bill Mack
Help answer the question about truck insurance
Would insurance on a small pickup truck be more than a small compact car?I am thinking about getting a small pickup truck (Toyota Tacoma, Chevy S-10 type truck). Would the insurance on it be higher than a Small car like a Honda Civic or Hundi Access? I am 18 years old so my rates are already high and have a clean record and I live in New York.
I know of 4 insurance companies that do not cover U-haul. American Family, Geico, Liberty Mutual, Allstate. You need to check with your agent first. Make sure you tell them if you are going out of state. I had a customer who was told she was covered, then stopped in after she got the truck and told them she was going out of state, and they said she was not covered. I had another customer who did not take the insurance, and was backing into the drive of his destination, and hit a large rock damaging the truck, it cost him almost $300. Even if someone hit you, you are responsible for the truck. But on the other hand, it is an option. I have heard of several dealer who add the insurance without the customers approval. So I am glad to see you asking questions. I had an insurance agent rent from me, and when I asked him about the insurance he said yes so fast it shocked me. He stated that if something did happen it would not ding his auto insurance.
U-hauls SafeMove insurance covers damage to the truck, the cargo in the truck, and also has medical/life coverage. The SuperSafeMove also includes $1 million in liability coverage.
I wish you luck in your move and safe driving.
Which stickers are you talking about (Ca, dot, fuel, registration, base plate?). I would contact the O/O companies you might go to work for and talk to them, about the stickers, how/when/how much they pay(RUNAWAY from a company that offers you a "percentage of the load"- those are the cheapskates in the industry) I would seriously evaluate the industry and how much you make as an O/O, verses a "company driver".The companies usually have newer equipment and take care of the maintenance & issues every 90 days(unless there is an out of service write up) I have known several O/O's who went out of business when the fuel shot up to 3.00+ a gallon, even with the fuel perdium.(fuel costs come out of your pocket before you ever see it on your check).
I forgot to ask how long you had been in the industry, hopefully 3-5 or more years (just to have a good understanding of the industry). The best piece of advice (from the O/O's I have talked to) is to BE SURE you have a book keeper who KNOWS the trucking industry (what can and cannot be a write off). Good luck to you and your company driver !
Depends. You will need full coverage if the truck is not paid for entirely. You also need to cover any and all employees driving the truck and you also need to have coverage for the customers personal property you are moving.
Based on your driving record and age, you will pay between $160 – $225 per month plus an up front fee to be insured right a way.
Not enough information. Are you long haul trucking? Bobtail? Deadhead?? Which state are you in? How far do you go?
Not all companies write in all states. Depending on the type of "independent contracting" you do (trucking? Or are you an electrician?), some companies may or may not be willing to write you.
Bottom line -you have to buy commercial insurance, through an agent or company licensed to do business in your state. Even Progressive won't sell a commercial policy on line. So go to your local agent for quotes.
you know the truck what you want to buy get quotes before buying and most insures will let you print a temp insurance certificate online this will be for about 24-48 hr period untill your proper certificate arrives
You're not going to have a whole bunch of companies willing to write a retail delivery truck that size. Rather than trying to find a company, you're best off trying to find a local agent, and letting THEM try to find a couple companies.
Coverage for the truck is going to depend on the gvw, which permits you need, how far you drive, how old the drivers are, etc.
Almost always…
Trucks have a significantly higher theft rate……
Also, trucks tend to be in a higher percentage of accidents…probably because truck drivers as a group are more aggressive than small car buyers.
Call some insurance agents in your state. Ask for a commercial auto policy for a tow truck. Call some of the big companies, like State Farm, Farmers, Auto Club, ect and get some quotes.
Good Luck.
Not true.
Each state sets the minimum time limit for a policy. Most insurance companies don't want to bother writing a policy for shorter than six months.
So, if you want to get a six month policy – assuming your state allows it – get your quote, and then cancel the policy after however long you want.
But keep in mind, they're ALL going to want two months down. AND, if you cancel the policy, most states you'll be charged both a short rate penalty (about a month's premium) AND a cancellation fee (varies from $50 to $100 depending on state). And of course, if your state requires car insurance, as soon as your policy cancels, the DMV gets notified (well, within a couple weeks) and your plates get cancelled.